This job description provides the duties and requirements of a Recruitment Marketing Manager. This position is vital in attracting top talent and establishing a strong employer brand.
Recruitment Marketing Manager Job Profile
The Recruitment Marketing Manager will be accountable for creating and implementing creative recruitment marketing campaigns to engage and attract top-quality candidates. They will collaborate with the recruitment team to ensure that all marketing activities support overall hiring objectives.
The position demands a strategic thinker with an established track record of success in recruitment marketing. Excellent communication and analytical skills are required.
Recruitment Marketing Manager Job Description
In your role as Recruitment Marketing Manager, you will have a key part to play in defining our employer brand and bringing in top talent. You'll create and execute a fully integrated recruitment marketing strategy on various channels, such as social media, job boards, and employer branding campaigns. This will include close association with internal partners and external agencies.
You will be analysing recruitment marketing metrics to gauge campaign performance and constantly refine our strategies. A significant part of the job is keeping up with industry trends and implementing innovative methods to source a diverse range of candidates.
You will also oversee the recruitment marketing budget and ensure effective resource utilisation. Creativity, analytical skills, and a desire to provide outstanding results are required to excel in this position.
Recruitment Marketing Manager Roles and Responsibilities
- Create and execute a complete recruitment marketing plan in support of business goals.
- Oversee and optimise recruitment campaigns on multiple channels (social media, job boards, email marketing, etc.).
- Develop compelling content for recruitment marketing use (job descriptions, social media posts, blog posts, etc.).
- Handle the recruitment marketing budget and monitor ROI.
- Measure data to gauge campaign performance and determine improvement areas.
- Keep current with the most recent recruitment marketing innovations and technologies.
- Work with internal stakeholders (HR, recruitment, etc.) and external partners.
- Build and foster close relationships with key stakeholders.
- Help develop and maintain the employer brand.
- Assist the recruitment team in candidate sourcing and engagement initiatives.
Recruitment Marketing Manager Requirements and Qualifications
- Bachelor's degree in Marketing, Communications, or similar.
- Established experience (minimum 5 years) in recruitment marketing, preferably within a fast-paced company.
- Solid grasp of recruitment marketing channels and best practices.
- Ability to manage recruitment marketing budgets and measure ROI.
- Strong written, verbal, and interpersonal communication skills.
- Comfort level using social media and other online marketing channels.
- Excellent analytical and problem-solving ability with experience utilising data analytics tools.
- Experience using Applicant Tracking Systems (ATS).
- Independence and teamwork, with the ability to work both independently and in a team.
- Innovation and creativity are key.
- Desirable experience with employer branding campaigns.
- Desirable experience in content creation and management.
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