Quality Over Quantity: Why Outbound Recruitment is Essential

Is the job board playing hard to get?

You know how it is, right? If you’re in the job hunt or hiring game, you might’ve felt the winds of change blowing in.

If you're in the staffing & recruiting business, you've probably felt the pinch.

With Indeed and LinkedIn halting free job postings for agencies from ATS platforms, you’ll face a new challenge: how to publish jobs and attract candidates without incurring high costs.

This change isn't isolated, as many other job boards are also restricting free postings, leaving recruiters scrambling for effective alternatives.

So can we say that paid job boards are only enhancing the quality of job postings? Or are they just creating a pay-to-play playground that sidelines many?

How will it affect the hiring of senior-level roles? Isn’t it better to hire through the outbound way?

Let’s explore more in this article…..

Background on Recent Changes in Job Boards

A significant move in 2024, job platforms have redefined their policies for better candidate experience. 

New Landscape of Job Boards

In recent years, major job platforms like LinkedIn, Indeed, Job Rapido, Jobomas, and Mercado have shifted their policies.

Let’s see what changes happen in policies.

1. LinkedIn

LinkedIn changed the policies that Search and staffing companies may need to promote their jobs on LinkedIn to ensure visibility. Jobs can no longer be posted for free, nor can they be ingested as Basic Jobs or Limited Listings from third-party sources like ATSs or job boards. These listings may not appear on LinkedIn unless promoted, as the platform aims to provide valid, high-quality, and unique job listings.

2. Indeed

Indeed has also updated its policies, allowing only employers to post jobs for free. Recruitment-based companies must sponsor their job listings to be visible on Indeed, except in Japan. This policy applies to businesses primarily focused on placing jobseekers into roles for other companies, as determined by Indeed.

3. Other Platforms

Job Rapido, Jobomas, and Mercado have similar restrictions, further tightening the market for free job postings.

This significant change will be effective in the coming months of 2024. It’ll specifically impact staffing agencies, which were previously able to post job opportunities without charge.

Impact of Paid Job Boards on the Recruitment Industry

These policy changes will have a substantial impact on the recruitment industry.

Staffing agencies now face the challenge of budget constraints and justifying the additional expense. Especially Mid-size and small-size agencies will face the challenge of tighter budgets and will need to justify the additional expenses involved in promoting job postings.

This shift has heightened the competition for visibility, as agencies now have to carefully select where and how to post their job listings. Consequently, the recruitment landscape is seeing a shift towards prioritising quality over quantity in job postings.

The Shift from Inbound to Outbound Recruitment

Explore how the proactive approach of outbound recruitment is transforming talent acquisition, targeting skilled professionals who aren't actively job hunting but are the perfect fit for senior-level roles.

Challenges with Inbound Recruitment

Inbound recruitment traditionally relies on job postings and waiting for candidates to apply. However, recent changes, such as new rules requiring staffing agencies to pay for job postings, have made this approach increasingly costly.

Additionally, while inbound recruitment can attract a large number of applicants, many of these candidates may not be the best fit for the roles. This method tends to limit the candidate pool to those actively searching for jobs, potentially overlooking top talent who aren't actively looking. This is mainly effective for entry-level jobs, not for the senior level.

Benefits of Outbound Recruitment

Outbound recruitment involves proactively reaching out to potential candidates who may not be actively job hunting but might be open to new opportunities.

This approach allows recruiters to target passive candidates who are often highly skilled and experienced. By directly engaging with these individuals, recruiters can identify top talent that aligns closely with their needs.

Outbound recruitment is particularly effective for filling senior-level positions, where specialised skills, extensive experience, and a strong cultural fit are crucial.

Quality Hires Through Outbound Recruitment

Here, you are not flooded with multiple applications daily. Instead, you focus on identifying and engaging with quality potential candidates.

Targeting Passive Candidates

Senior-level positions often require specialised skills, extensive experience, and a strong fit with the company's culture and strategic goals.

Outbound recruitment is particularly effective in filling these roles because it allows recruiters to target candidates who are currently successful in their careers and may not be actively looking for new opportunities. This approach is an ideal partner for executive search process.

Engagement and Conversion

Through Outbound recruitment, you can directly reach out to these individuals, and you can engage with a pool of highly qualified candidates who may not be accessible through traditional inbound methods. Recruiters can convert them into active candidates, leading to higher-quality hires.

Outbound recruitment emphasises quality over quantity by targeting passive candidates.

Leveraging Technology for Outbound Recruitment

Recruiting software plays a crucial role in outbound recruitment by helping recruiters efficiently manage and track interactions with passive candidates. It automates tasks many manual tasks. Also, their integration can slash your work by half.

Integration tools like Apollo, Interseller, and Mailchimp enhance your recruitment process even further:

Apollo

Apollo is the best tool for gathering detailed candidate information. It provides you with profiles based on your criteria and automatically sends them emails in a sequential manner. For example, if you find 120 profiles that match your criteria, Apollo will automatically send them the first email in a sequence. If a candidate replies, the emails stop. If they don't respond, Apollo sends a follow-up after a specified period. This process continues, sending sequential emails to candidates. This automation significantly reduces your manual tasks.

Interseller

Interseller is a tool that helps you to automate email outreach and follow-ups by integrating with various CRM and ATS systems. It automates tasks like finding contact information, personalising messages, tracking engagement, and streamlining the lead generation process. This makes it easier to efficiently engage with leads and candidates.

Mailchimp

Mailchimp is an all-in-one marketing platform that automates email campaign tasks like sending scheduled emails, managing subscriber lists, and segmenting audiences. It helps you to create and send newsletters while also tracking and analysing campaign performance.

These integrations ensure that recruiters can easily access candidate data, automate communication sequences, and maintain consistent engagement with potential hires, all from a single platform.

This holistic approach increases efficiency and effectiveness in reaching out to passive candidates.

Executive Search Advantage

Executive search companies are well-positioned to leverage outbound recruitment strategies. The features of specialised executive search software enhance the effectiveness of outbound recruitment. This allows executive search firms to:

• Target High-Quality Candidates: Access and engage with a pool of highly qualified candidates who may not be accessible through traditional methods.
  
  
• Enhance Efficiency: Use advanced tools to streamline the recruitment process, from initial contact to engagement and conversion.

Additional Insights on Outbound Recruitment 

Here are a few statistical insights and tips to optimise your outbound recruitment strategies. It'll help you to find your next C-level executives.   

Statistical Insights

Market Impact: Include statistics on how the new policies have affected job postings. 

Outbound Success: Highlight success rates of outbound recruitment. For instance, "Outbound recruitment strategies have been shown to increase quality hire rates by 50% compared to traditional methods."

Tips for Effective Outbound Recruitment

1. Crafting the Right Message: Tips on personalising outreach messages to attract passive candidates.
   
   
2. Utilising Social Media: How to leverage platforms like LinkedIn for outbound recruitment.
   
   
3. Building a Talent Pipeline: Strategies for maintaining relationships with potential candidates for future opportunities.

Final Wrap-up

Are you ready to elevate your hiring game in this new era of recruitment?

As job boards transition from free to paid models, it's crucial to focus on quality hires.

Outbound recruitment is your ticket to attracting top-tier talent, especially after this sift from free to paid. Prioritising outbound strategies ensures you secure the best candidates genuinely interested in your roles.

To succeed, you must invest in the right tools and technologies. Specialised recruiting software, which is integrated with tools like Apollo, Interseller, and Mailchimp, streamlines the process.

Are you prepared to embrace this shift and leverage advanced tools for a more strategic approach?

Outbound recruitment isn't just keeping up—it's leading the way. Let's set the standard for quality hires and redefine recruitment together!