Ever thought about using WhatsApp to find top talent?
We usually think of WhatsApp as a place for casual chats, but it’s quickly becoming a powerful tool in the professional world, especially for recruitment.
With over 2.96 billion global users in 2024 and an impressive 3 billion monthly active users, WhatsApp offers reach and engagement that recruiters can’t ignore.
54% of businesses already use WhatsApp for customer service and notifications, so why not use it for hiring?
Engaging with candidates in real-time, answering questions, and setting up interviews—all on a platform they check multiple times a day.
Plus, with features like groups, broadcast lists, and even video calls, the possibilities are endless.
So, are you ready to see how WhatsApp can transform your hiring process? Let’s dive in and explore how this app can help you secure top talent faster and more efficiently.
4 Benefits of Using WhatsApp for Recruiting Top-Talent
Out of all the widespread reasons, the following are a few of them that would justify recruiting candidates through WhatsApp:
1. User-Friendly
One of the primary reasons for using this app is that it can be easily used when it comes to establishing relationships with the respective customers. It Provides the company with an awesome brand following, which can eventually be used to transform customers into potential candidates. To do this, all that the organisation needs to do is add an automated chatbot to all of its social media pages. The best part about taking such measures is that they are cheap and effective strategies.
2. Global Reach
In case you want to recruit candidates from overseas, WhatsApp will be your best friend here. This is because, according to the survey, it has been discovered that this social media app is said to be the number one messaging application in around 104 countries. Some of the famous countries that use this app are Asia (except for China), Africa, and Latin America.
3. Cost-effective
Whatsapp is affordable, and many countries have adopted it. In terms of numbers, there are more than 2 billion monthly active users globally. Thus, it alone proves why this app is the right choice for reaching out to candidates no matter where they live.
4. Personalised Approach
With the one-to-one and one-to-many communication options, this app will lead the organisation to personalise so that it can find the right fit for the opening position. For instance, the company can easily create a group that adds up to 256 members and then follow up by organising every group with a selective role.
How to Use WhatsApp for Recruiting Candidates?
Recruiters and HR can take the following measures to use WhatsApp for hiring candidates whenever there is an opening in the organisation:
1. Use QR Codes for WhatsApp Job Application
Hiring candidates through a free QR scan code is now possible, and many organisations have adopted it as well. So, here, the organisation needs to generate a QR scan code for its job, and it needs to post it so that the candidates interested in the recruitment process can start the conversation by performing a simple QR code scan on the provided job ad.
2. Add a 'Message Us on WhatsApp' Button to Social Media
Before posting anything about hiring candidates for a real, the company must ensure that it has included a "send Whatsapp message" CTA button at the foot of the very post so that it can be easy for the candidate to reach out for the interview. But before attaching through the CTA button, the organisation needs to set up a Whatsapp Business account and have that Business account and the Facebook page aligned together.
3. Conduct One-way Video Interviews via WhatsApp
Video calling through WhatsApp has been one of the most widespread features that almost everyone from every corner uses. However, when it comes to companies making the most use of this feature is that it can record video messages and send them out, which recruiters and hiring teams can assess at their convenience time.
Also, both the activity can be done in a single app. This Whatsapp feature can be useful for a broader and clearer picture if the organisation plans to recruit remotely.
4. Use WhatsApp Chatbots to Handle Candidate FAQs
The fact that the whole recruitment procedure is a long and tiring process cannot be avoided. A candidate interested in the job opening will want to know everything about it, which is common and not unusual. This is where WhatsApp chatbots come into play, as through this feature, every candidate will get an instant answer regarding recruitment at any time.
5. Automate Candidate Updates with WhatsApp Templates
Since there will be hundreds of applicants for the published job role, to handle such bulky pressure, the organisation can adopt ‘message templates’ through which the whole procedure of sending messages to the candidates can be an easy task.
Through message template, a business feature of WhatsApp, the company will easily handle the process of letting the customers know if they have been selected for the next round or rejected for the job role.
6. Use Broadcasts for Bulk Messaging
The fact that keeping in touch with every single candidate through WhatsApp is impersonal cannot be avoided; however, this is where the broadcast messages of WhatsApp come into play.
The organisation can create a feature within the messaging that will enable the former to generate lists to broadcast messages at a particular time. In fact, according to Linkedin, text messages have a 97% open rate, compared to as low as 15% for email! Also, 90% of text messages get opened within 3 minutes of being received, and responding often requires just one fast sentence. Hence, this is considered one of the most productive approaches, as it will save a lot of time.
Integrating WhatsApp with Your Recruitment CRM
Integrating WhatsApp with your recruitment CRM can be a game changer for your hiring process. Imagine having all your candidate conversations from WhatsApp synced directly into your CRM—no more switching between platforms, losing track of messages or manually updating candidate details.
Here's how it works: Once integrated, every time you chat with a candidate on WhatsApp, whether it's a quick message, sending an interview invite, or a follow-up, that conversation is automatically recorded in your CRM. This helps you stay organized and ensures all candidate communication is in one place.
With this setup, your entire team can easily track where each candidate is in the hiring process, which saves a ton of time and reduces errors. Plus, WhatsApp's real-time communication, combined with your CRM's data organisation, makes follow-ups and updates seamless. It's especially helpful for high-volume recruiting, where efficiency is key.
So, if you’re looking to streamline your recruitment efforts and keep things simple, integrating WhatsApp with your recruiting CRM is a smart move. Not only does it make your job easier, but it also improves the candidate experience, showing them that you're responsive and on top of things.
Final Thought on Whatsapp Recruitment
Although Whatsapp is a crucial tool for recruiting candidates, many organisations do not use it, as they are unaware of it.
Whatsapp CRM has been helpful to companies in many ways, such as handling candidates in bulk, maintaining a professional relationship with them, and conducting a smooth recruitment process.
Therefore, to always be one step ahead in the market, one must be seamless in understanding and implementing methods to make the most use of this social media tool.
About the Author
.jpg)
