Recruiters nowadays aren't just looking to fill up the vacancies. They are in search of candidates who have the potential to fill the open job criteria. And this is one of the biggest tasks for recruiters. So, to overcome these, recruiters must have recruitment marketing strategies with a combination of marketing and an understanding of the requirements of the company.
The world is full of candidate-driven job markets; it's not recruiters that choose candidates, but it's the candidates who choose the recruiters and the company.
Here we have gathered some 15 innovative recruitment marketing strategies that are used by companies across the world to hire top talent. You can note them down and can also consider adding them to your list.
What is Recruitment Marketing?
Recruitment marketing is a step or process you can follow to promote your employer's brand with the use of marketing methodology throughout the recruitment cycle.
It aims to bring individuals to the open positions of your company. Recruitment marketing can also be simplified by installing recruitment software such as iSmartRecruit.
"You're not just recruiting employees, but are sowing the seeds of your reputation."
If you are trying to learn and discover how to become a successful recruiter, but you are not aware of where to start, then you have come to the right place. So scroll down and get creative recruitment strategies.
Top 15 Innovative Recruitment Marketing Strategies
1. Build a solid brand
The only way to stand out from the ocean of a similar market is to turn your company into a recognizable brand. A brand is not just for clients or customers, but it is important for the employees who are working and the ones who are looking forward to working in your company. Without any doubt, employer branding is not something that happens in one night; it's a long-term strategy on which you need to focus and bring value to your audience. By using a custom poster maker to showcase your brand, you can communicate your company's values and unique selling points to potential hires.
2. Improve the candidate's experience
Candidate experience is more important for the company—the experience you provide to the candidate is an indication of your company's culture. According to one research, it clearly shows that 60% of job seekers report that they received a poor candidate experience. This is a sign that the culture and the work environment of your company are not suitable for the candidates; in the end, you are at a loss.
To avoid this kind of loss, keep in mind that their top talent begins long before they even thought to apply in your company for a certain designation.
3. Keep your website interesting
The website is the most important part of the company. Building a website is easy, but maintaining, updating and, most importantly, making it interesting is an art. Your website should attract relevant traffic and generate leads, and those leads are converted into applicants. Just focusing on the competitor's website will not generate traffic. You need to work on your website and make your brand online visible. An AI copywriting tool can help you create a web copy that matches your brand voice and target audience.
4. Marketing via Social media
In this 21st century, social media plays a vital role in every business sector. The number of social media users is increasing not day by day but second by second. According to recent research, it shows that there are almost 3.5 billion active users in the world. This proves that you will get candidates on social media more than any other platform.
LinkedIn survey shows that 49% of professionals follow candidates on social media for hiring the top talent in their recruitment process. This is the reason why digital recruitment marketing strategies are important to conduct an effective recruitment process.
5. Set a fruitful employee referral program
This program is one of the most powerful programs and also totally depends on the goodwill of the company. In this employee referral program, employers encourage current employees by giving rewards to refer qualified candidates for jobs in the company.
When this program is implemented strategically, it can give you multiple benefits for the hiring process, including lower turnover rates and spending less time on the recruiting process.
6. Your recruitment goals must be clear
As you have come to know the main point in the marketing and recruitment strategies, you can prepare a strategic plan or ways to improve your effort to move forward. If you find that it is getting difficult to find candidates, then you can try new job boards, or you can also have a hiring event.
There are N number of strategies you can plan and implement, but you need to make sure that the strategy you are preparing will be effective if the answer is yes! Then, try to reach those strategies as soon as possible.
7. Create a compelling career page
Creating a career page is an essential element for every company and a recruitment strategy. When candidates visit your website, they first see if the company's career page is present or not! Because it will be easy for them to apply directly from the career page for the open job. It is the best way to promote an open job, share content, and can also provide information on the company's mission, culture & benefits.
Your career site is the heart of your candidate attraction strategy. It needs visual impact, clear navigation, and a mobile-friendly design. Most of all, it needs to showcase your organization and clearly show what sets you apart from every other employer out there. Using an AI paragraph generator to craft compelling and unique content could significantly enhance your site's appeal. Having a clear employer value proposition – by using actual employee testimonials in the form of videos, photos, and testimonials, allow your employees to share why they love your organization.
8. Use recruitment Chatbot (24x7 support)
A recruitment chatbot is specifically created for candidates. It gives service 24*7 as human beings can't be available 24*7. These help candidates learn more about the company's engagement and interactions.
When candidates first land on the page, the Chatbot pops up and asks a question; it also gives you a satisfactory answer regarding your query. What questions will be asked by the candidate totally depends on them, and further, they will receive a tailored response from the Chatbot?
9. Feature employees on social media
Many companies are not shy to show the culture of the company on social media. Start showing the culture of the company, highlights of employee rewards, team outings, and other celebrations in the company. This will make your company and brand grow more.
Candidates who are not thinking of applying to your company will be attracted to the company. Employees will give reference to your company to other candidates too.
10. Prepare a content calendar
The term "Content is the king". Creating quality content is an art because the content you create will have the highest impact on the brand of your company, and the people will be more interested in your company. Content creation does not work for the short term; it is long-term work.
Without any doubt, it will take time, so you have to create a content calendar with assignments and deadlines.
11. Hire people with disabilities
Some companies write a clause that they give an equal opportunity to employers. They welcome people of mental and physical abilities, but when it comes to implementation, most companies take a step back.
There are many job boards specifically available for disabled people, for example, including Recruit Disability, America's Job Exchange, and Ability Jobs. You can post the open job on all those job boards, too.
12. Invest in hiring tools
You can simplify your recruitment process by utilizing hiring tools that can save you time and money. Even if it is a video interview or a full applicant tracking system, recruitment tools will streamline and automate some of the tasks so that your team can focus on what exactly matters.
13. Do a Google job search
Nowadays, candidates are searching for jobs directly on Google. It would be best if you made this platform an asset to your company. This tool is one of the great ways to get your job posting in front of the candidates before they go through your company's website or job boards. When candidates search for a specific job title in Google, it will show jobs in their area, which will match the inquiry. One of the best parts is searching for jobs on Google is easy.
14. Target Keywords used by competitors
We can say this is a modern rivalry. Many companies use keywords that are targeted by their competitors. Not only are they targeting keywords, but they also target candidates. They are going out of their way to attract each other candidates. Some of the keywords are paid keywords, but in this competitive world, no one looks for them.
15. Host killer recruitment events
A recruitment event is one of the amazing opportunities for you to expand your talent pool. It is important because it helps you build a strong relationship with candidates and see things that you cannot find in the CV. Don't focus on the number of people.
Focus only on the quality of the crowd/people. After the end of the event, observe how it contributes to your hiring process.
Final Thought on Recruitment Marketing Strategies
Recruitment marketing strategies are evolving impressively fast. Hence, it is quite possible that tactics that work this year might not work for the next year and beyond. Recruiters and HRs need to be creative and updated with time. The success rate of the recruitment marketing strategies is totally based on your company's specific goals and your targeted candidates. So, it is important that your marketing strategies for recruitment is aligned with the organisation's needs.
If you are a recruiter or hiring manager who is looking to elevate your recruitment marketing efforts, then let's connect and witness how our recruitment marketing platform can help you boost your recruitment reach quickly and effectively.
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