The employee referral program has become one of the most popular recruitment strategies in recent times.
The employee referral program is similar to a friend recommending you a movie or television series to watch over the weekend, whereas, in this case, it's a candidate being referred for an open position in your company.
It is essential to have a well-structured employee referral program to get the most productive outcomes.
What is an Employee Referral Program?
The employee referral program is an effective strategy for recruitment marketing. It is an internal method where new employees are hired based on a reference by the existing candidates of the organization. A good referral program helps companies to get the best employee for the position and makes the current employee feel valued.
The employee referral program is a popular way to recruit a new candidate - no need to depend on the recruiter for research and attract the right talent. Hiring the existing employee's reference will perform better compared to the nonemployee referral candidate and is a cost-effective solution too.
What are the Benefits of an Employee Referral Program?
Employee referral program undeviatingly connects the employer to the profession and personal network of the existing employees. Within a short period of time, employers seat foot on the huge talent pool. And this is because of the primary advantages of the employee referral program. So, let's have a look at its benefits of it.
1. Improving the quality of hire
The employee referral program is considered an internal method to find a candidate for a particular position. Your existing employees widely know about the attributes that your company needs in their employees, so oftentimes, employee referrals confer a most suitable candidate compared to candidates from other sources.
2. Improves employee retention
It is a known fact that employees who match the organizational culture, norms, and values better, stay longer with the company. The candidate referred by the existing employee is always aware of the company's needs and the work approach that company follows. From the beginning, they have detailed knowledge concerning the company, as a consequence, reductions in employee turnover rate.
3. Saves time
Through this program, the employer can save the maximum amount of time that they spend on a time-consuming process like onboarding as a candidate is well-known about the company culture. Also, contacting them is easier. As a result, it speeds up the recruitment process.
4. Saves money
If you opt for referred candidates by your employees, you can eliminate a portion of expenses that you spend on other sources to get the right talent, such as job boards, paid advertisements, etc.
5. Improves employer brand
Usually, before applying for any job, the jobseeker will gain proper awareness about the company. Hence, when your company hires the candidate through a referral program and if it is mentioned in the review, then it will automatically increase your brand value by creating a positive impression of your brand in the market.
What are the Disadvantages of an Employee Referral Program?
It might be the number of benefits of an employee referral program is quite high. But, the disadvantage is it is not avoidable. Therefore, we also cover the topic of the disadvantages of an employee referral program. And here are some drawbacks of employee referral programs.
1. Discrimination charges
If a company excessively uses an employee referral program, it could lead to discrimination charges from rejected candidates in the long run. So, the company should strike the right balance between referrals and other sources.
2. Lack of ideas
The employee referral program might lead to a lack of independence or innovative ideas because a new employee will stick with the existing employee consistently.
3. The disillusionment of the referral program
Strict guidelines for the bonus for the referrals may lead the employees into disillusionment about the whole process, which, in turn, can lead to discontent among the employees.
4. Getting alienated from other staff
When you are hiring someone through reference, they are likely to hang in together, thus raising the risk of getting alienated from other team members.
Employee Referral Program Guidelines
As we got to know, the employee referral program is a crucial and fruitful approach to hiring for the employer. But, implementing it in a manner to taste the profit is quite difficult. Thus, we came here with the solution by providing the best practice of adopting an employee referral program. Let's see the guidelines for setting up the employee referral program.
The following are the steps to implement the employee referral program for your enterprise.
Plan
The initial step for setting up an employee referral program is proper planning. You must understand your hiring needs like for which position you're looking for a candidate, what should be qualities and skills required for that position, what is the persona of the needed candidate, etc.
Also, set various types of goals like minimum duration to hire a new candidate. Allocate all the resources and designate different positions for setting up the program.
Design
After planning, automate the process by using modern and specialized HR tools like an applicant tracking system, and email templates. Also, make sure to set rules and decide on rewards prior to launching the program.
Design an employee referral program that is easy to use for employees and provide rewards to motivate and encourage them to participate in this task. HR should take the following steps.
- Define the strategic purposes and anticipated consequences of the employee referral program.
- Outline the process and participation rules and conditions.
- Offer rewards in order to encourage the employee to participate.
- Insert features to amplify the referrals
Promote
After the proper design of the employee referral program, next comes its promotion. Prefer the office lunch of the employee referral program. Launch the employee referral program and promote it through promotion campaigns, salesforce social referral events, and referral parties.
Maintain
Once the program is launched, it is important to maintain it appropriately. The employees should be appreciated, and every time a new idea should be brought on board to keep it fresh. Also, it is necessary to evaluate the results and improve tactics to get the best out of the employee referral program.
How to Make an Employee Referral Program Effective?
By now, we have clearly discovered how useful employee referral programs are, but it does not give the desired outcomes if it is not proficiently done. This problem can be solved by keeping the following points in mind.
- Use Talent Acquisition System to manage and streamline employee referral program efficiently
- Keep your existing employees updated about new vacancies
- Acknowledge good referrals
- Offer to appeal monetary as well as non-monetary incentives
- Enhance user experience
- Experiment with referral tactics
- Provide the strong candidate experience
Best Employee Referral Program Examples
Some of the most successful employee referral programs have been Fiverr's gamification method, where they add competition among the employees by offering points for sharing jobs and referrals like a game leaderboard.
Another great program was by none other than Google, where they simply ask questions to their employees, like who is the best designer or coder they know!
Intel took a step up in the game by getting referrals and bringing diversity to the company at the same time. They offered a double bonus for the successful employment of women or minorities through the referral program.
Digital Ocean structured is a program where they awarded the referring employee $3,500 and made a charitable donation of $1,500 on the employee's behalf. In this manner, they made the employee feel valued and contributed to a good cause.
Hewlett Packard kept it simple and effective by giving recognition to the employees for their efforts and celebrating them publicly.
Another honourable mention is Distillery. They personalized the employee referral bonus as per the employee's desires. So, if an employee has a hobby of collecting action figures and they want a particular one, they get it as a reward.
What is the Importance of Employee Referral Rewards?
Employee referral rewards and bonuses are significant for a successful employee referral program. Often, some employees refer better than others, and their work should be rewarded.
The employee referral program becomes the most productive source to hire top talent if employee referral rewards are fruitful & designed appropriately. Proper employee referral rewards encourage current employees to participate actively.
Best employee referral reward ideas
Everybody loves to get rewards and appreciation. Some of the ideas for referral rewards are given below:
- Give days off as a reward
- Provide a bonus
- Give a small gift even if the referred person doesn't get hired
- Sponsor lunch for the new hire and the referrer
- Fund as per the employees' choice
- Plan a holiday
- Gift Vouchers
- Corporate gift basket
- Create personalized stationery
- Gifts for their pets
- Certificate of appreciation
- Recognition of social media
- Handwritten note
- Canvas Prints
Employee Referral Program Execution and Challenges
When you plan an employee referral program, there may be something that can lead it to failure. To avoid this, we bring some potential challenges that you may need to overcome.
- Employees are not well informed about the employee referral program
- They are unable to track the referrals
- Employees face difficulty while submitting referrals
- Once the referrals are submitted, they don't hear about it from the company
- The process is long and tedious, so employees prefer not to refer to it
- The rewards are not exciting enough
- Lack of motivation in the referred candidates.
Some Employee Referral Program Statistics
Every business decision is always based on analyses and statistics.
So, here are employee referral program statistics that help you to know the real benefits of employee referral programs. These statistics show you that you are last in the race of competition if you haven't adopted the employee referral program yet.
1. Provide the highest ROI
82% of employers rated employee referrals above all other sources for generating the best return on investment. (Source)
2. Reduce the cost per hire
Through an employee referral program, companies can save $3000 or more on per-hire costs. (Source)
3. Conduct by any organization
69% of employers stated that they conduct formal employee referral programs in their organizations. (Source)
4. Reduce the time per hire
The referral candidates are 55% faster to hire compared to the other hiring sources. (Source)
5. Reduce turnover rate
After two years, the retention of referred employees is 45% compared to 20% from job boards. (Source)
6. Employees start the job sooner
Referral candidates start the job within 29 days, while the candidate from the career site takes 56 days and candidates found through job boards start in 39 days.
Reasons Behind the Unsuccessful Employee Referral Program
The employee referral program is like telling your employees to bring in new employees that are suitable for the position. Yes, it is a great procedure. It relieves companies to hire faster with minimal cost. Additionally, the right-fitted talent.
But also, it is not a piece of cake. A successful employee referral program, it requires proper analysis, design, and implementation. And, here, some companies fail to give their 100 per cent.
1. Complicated process
Several companies make the whole process of the employee referral program so complicated. But in actuality, it is like a waterfall process. The complicated employee referral process uninspired the employees to participate in it.
Employees show less interest in it if employees are not really much impressed with the overall process, then who will refer the candidates? And it is one of the reasons behind the failure of the employee referral program.
2. Fruitless reward
Does your employee receive any reward once a candidate is referred by them? Is that really fruitful and motivating for the employees? Are they excited whenever the employee referral program is announced?
These are the questions that really matter—another reason behind the failure of the employee referral program. Employees don't show interest in the program if they don't get fruitful rewards. Everyone sees their benefits. For this reason, employees also have sought profit.
Therefore, organizations with fruitless rewards against the reference face the unsuccessful employee referral program.
3. Lack of communication
Communication, half of the employee referral program, becomes a disaster due to the lack of communication. Did you tell your employees about the referral program via any medium? Or do you convey to them the whole procedure? Or do they have enough knowledge of the employee referral program?
If companies do not well inform about the program to the existing employees, the only outcome is disaster and failure. Communication is essential between the employees and the HR department. Openly communicate with employees concerning the position, requirement, description, etc.
Summary of Best Employee Referral Program Complete Guide
Thus, at the end of the day, you will probably hear about the positive outcomes of the internal referral program. Even in the research, it has been found that candidates by referral program are more productive and high in quality than the candidates sourced from different platforms.
Referral candidates accept the offer letter faster, stay at the job for a long period and perform better. These factors speed up the hiring process and relatively reduce the cost per hire. Moreover, reduce the turnover rate and amplify the retention rate.
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